b_labs is the transformation and digitization arm of B.TECH, on a mission to change the industry as we know it. We spearhead tech innovation at B.TECH, an organization that has been a cornerstone of the Egyptian retail industry. We are the engine powering B.TECH in achieving its goal of becoming the leading omni-channel platform for consumer electronics and appliances in Egypt. b_labs provides the best of both worlds - a dynamic startup atmosphere combined with the stability of a company that has consistently experienced substantial growth year over year. At b_labs, our innovative and customer-centric team is driven by a bold mission to lead the digital retail revolution in the Middle East.