Ideology is a disruptive marketing communications specialist, built on the pursuit for marketing re-invention and an innovative approach to re-shaping the communication’s landscape in order to break through the media clutter that today’s consumers are subjected to. By looking at the bigger picture and connecting all the dots, Ideology is able to use new thinking to formulate strategy which leads to creative concepts that are beyond the norm but are still primarily focused on results and returns. Ideology handles all elements from above and below the line. In fact, we no longer believe the line exists in modern advertising and therefore focus on shock 360 campaigns that are bound to get the consumer’s attention. Whether on TV, Radio, Sponsorships, Print, Outdoor, Digital, Events, Activations, Exhibitions, Social Media or Mobile – we execute them in an integrated way to ensure the ‘golden thread’ is carried throughout, and that all elements speak to the overall strategy and creative. Ideology is the culmination of over 50 years of cross-industry experience. Founded in 2016 on the back of a need for fresh, creative and out-of-the-box, but more importantly, practically applicable and measurable marketing solutions.