BTC Fashion was established in year 2000 with a vision to bring the latest trends in international fashion to the door steps of the retail audience of Qatar.In order to achieve its vision ,BTC Fashion immediately commenced the process of identifying the most appropriate retail brands that will serve the need s of the Qatari society. Today, in a short span of time, BTC Fashion has acquired the franchisee rights for retail brands ,ranging fro fashion wear, cosmetics and accessories to premium chocolate treats. Key to BTC Fashion's sustained success has been its expertise in identifying the latest international trends that precisely match the tastes and styles of the Qatari retail audience. Equally important has been its ability in ensuring that the international retail brands that in acquires under its umbrella are provided with the right environment to prosper both in terms of brand building and sales turnover.The company's team of marketing consultants has been extremely successful in capturing the soul of these international brand essence to the Qatari Market Today, the Company has a major strategic presence in the retail environments of the GCC and the Middle East regions, from UAE, Bahrain and Kuwait to Lebanon and Jordan.