Our mission is to improve the world’s wellbeing by serving up great tasting, lower-alcohol spirits that are better for your mind, body and soul. A new approach to enjoying the night, without sacrificing the morning. We’re advocates of improving wellbeing in all forms and we believe that a lighter alternative to our favourite spirits can help us incorporate positive changes while preserving the fantastic taste and the more desirable effects of alcohol. It’s no secret that alcohol use has well-known after-effects, but why should we let a brilliant night ruin what could be an equally great morning? This is where we can help. Our motto is; “why say no when you can just go low?” We feel drinking with lower alcohol content is a more enjoyable and realistic alternative to not drinking at all. We believe that a happier, healthier drinking experience should be available to all of us, as it’s a crucial element for achieving better physical and mental health, as well as a better life balance. With a global transition towards a healthier and more fulfilling lifestyle, we’re helping people to take better care of themselves without compromising the things they enjoy. We are also a company with social purpose and intend to give a share of our profits every year to local causes and community groups.