WHILE PLAYING BASEBALL IN COLLEGE I CREATED LOVE YOUR LACES IN AN ENTREPRENEURSHIP CLASS. AT THE TIME I WAS COACHING A 12 YEAR OLD NAMED MATT WHO WAS DIAGNOSED WITH BRAIN CANCER. WITH EVERYTHING I SAW HIM AND HIS FAMILY GO THROUGH I KNEW I NEEDED TO HELP. THAT IS WHY 20% OF ALL NET PROCEEDS GO TO SOMEONE IN NEED. LOVE YOUR LACES IS A PLATFORM TO EXPRESS YOURSELF AND FEEL GOOD ABOUT LACING UP FOR THE RIGHT CAUSE. NOW ASK YOURSELF... WHEN IS THE LAST TIME YOU LOVED YOUR LACES?