With 32 colour pages of hyper-local, national and international, entertainment, sports, lifestyle, health, fashion and business news; postnoon offers a succinct mix of national, international news interspersed with local information. The compact daily is designed to appeal to teens / college students, corporate executives, homemakers, business and retired persons. The articles are concise and precise so that the reader can take in all the key facts quickly, and news is chosen for its relevance to the lives of its target audience and for its ability to stimulate the readers. As the preeminent daily newspaper in the competitive Hyderabad market, the mission of postnoon is to chronicle the triumphs and tragedies of this great city through a bold, irreverent and edgy tabloid design that readers know and love. From city-specific news and business to interesting human interest stories, trend stories, sports and opinion all on the local, national and international levels, postnoon is committed to being Hyderabad’s source for essential information and entertainment. The power of postnoon brand extends beyond newspaper to its online presence www.postnoon.com . This additional medium bring the same flavor and style as the original newspaper, while keeping pace with technology and consumer demands. postnoon knows its readers, and readers love the postnoon.