Our vision is to enable the sophisticated dog owners from all over the world to encapsulate their own and their best friend's charm wherever they grace the earth. Through refined Australian artistic flair, Australian artisan craftsmen and the finest in both fabrics and fixtures, we are a uniquely positioned Australian business in the love and self-expression business. We make this happen by designing, making and delivering the finest dog apparel across the globe for medium to large athletic dog breeds. We are a family business based on the Great Ocean Road in Australia, with the capacity to deliver outstanding Australian made products all across the world. We were founded in 2015 over a conversation over Pinot Noir in a pool room, where we believed it would be brilliant to make divine dog apparel for our loyal Vizsla, Sassy. This grew into a label, a dedicated design team and unique handcrafted products that represent who we are and our best friend's personality.