AMA Southwest Michigan is a professional chapter of the American Marketing Association, one of the largest marketing associations in the world with more than 30,000 members. AMA Southwest Michigan membership consists of marketing professionals, marketing educators, and business community members in Southwest Michigan. We offer educational seminars, professional development, and networking opportunities as well as access to national and international marketing resources and conferences. The AMA Southwest Michigan territory includes Kalamazoo, Calhoun, Van Buren, St. Joseph, Allegan, Barry, Branch, and Eaton counties.