The Applied BE Group is a team of Behavioral Economists and I/O Psychologists that work with clients to create implementations that influence customer/employee/patient/stakeholder decision making, both virtually/digitally and onsite. We achieve this through the lens of data and decision science, which includes the examination of how cognitive biases, heuristics and environmental designs impact choices people make. Small scale work focuses on specific recommendations of choice architecture for implementation. Larger scale work includes the execution of Randomized Controlled Trials to test optimal choice architecture prior to implementation.