ABOUT US We believe that you are what makes you beautiful. We strive to challenge the accepted standards of beauty – we don’t do fashion, fads or fairy-tales. Championing individuals and the lives they live; taking inspiration from real women doing incredible things. Keeping it real – never-over promising and under-delivering – our products do what we say they do. Prioritising the true wants and needs of our customers – asking for feedback, actually listening and translating that feedback into action And creating products of uncompromising quality in a way that we can be proud of; 100% vegan and cruelty free. We are on the path to defining a new normal. A world where we are not defined by our ability to live up to someone else’s standard of beauty. We aim to become the facilitators of a global conversation; a community of women who are living by their own CODE, coming together to exchange ideas on the things that really matter to them.