Better Business Bureau is a non-profit organization with the purpose of preventing fraud and unethical business practices while promoting trust in the marketplace. BBB is in no way affiliated with, or responsible for, the advertisements appearing on this page. Better Business Bureau Serving Detroit and Eastern Michigan is a non-profit organization with the purpose of preventing fraud and unethical business practices and promoting trust in the marketplace. In addition to its recognized dispute resolution services, BBB maintains reliability reports on the customer service history of more than 80,000 local businesses and provides consumer education materials on numerous topics. BBB provides its services free to the public and its service territory stretches across Eastern Michigan from Jackson through Metropolitan Detroit, Lansing, Flint, upward to Alpena, and covers the entire Upper Peninsula of the state.