Superlove is an adventurous brand for adventurous little ones. We take the very best Superfine Merino Wool and turn it into perfect little garments & sleeping bags that look gorgeous and perform every bit as well as the sort you will find on the most intrepid (and discerning) of adults. Our 240gsm Merino is double knitted to be extra plush and generous, ideal for keeping little ones snug, dry and comfortable all day long and all year round. We are just as passionate about making the world a better place for our Superloved little ones to grow up in. This means using the best quality ethically farmed merino wool from happy sheep, we trade fairly all the way and extend our ethics and eco responsibility throughout our entire supply chain. Let the adventure begin!