THE WHAT Welcome to a bold new way of standing up to the excessive plastick consumption and pollution that’s overwhelming our earth and infiltrating our bodies (ick). Together, we spend a month plastick-free to tune in to our surroundings, scrutinize habits, shift assumptions, and explore creative alternatives. Consumer demand is powerful. You are powerful. THE WHY There’s a 90% chance you have microplasticks swirling in your bloodstream. 40% of the ocean surface area is covered in plastick trash. 1M plastick bags are used per minute worldwide…for an average of 15 minutes, then tossed. Plastick takes 500-1,000 years to degrade…into micro-plastick.