VIGOR & SAGE is a new global super premium pet food brand for cats and dogs. Our approach is based on carefully researching and studying the history of the dietary habits of cats and dogs. At the same time, also examining the latest scientific research. We use only natural ingredients enriched with beneficial herbs. This holistic balanced approach means we can provide a range of complete foods. We like to say: “The full force of nature for the physical and mental well-being of cats and dogs.” We feel it is our responsibility to move the pet food industry in a healthier and more transparent direction. It’s not just about selling pet food products; it’s about principles and human (and animal) ethics. Providing people with a brand they can trust and be inspired by. The new brand will be available on all the major pet food markets in Europe.