GUIAS is an innovative web platform, and first-of-its-kind in Uruguay, specially optimized for mobile devices, which allows users to quickly find businesses of every category in all locations of the country. It also allows users to publish reviews, upload photos of businesses and rate businesses they have visited, thus offering other users their opinions so that they can easily decide which business to contact for whatever need they may have. Business owners can also claim their respective businesses in order to manage their information and the photos uploaded by users.