GOODFOLIO is a simple, transparent, and customisable investment platform designed for impact-minded investors. An investment platform to enable building portfolios that work for people, planet, and prosperity. GOODFOLIO is not a typical investment platform. We are not status quo minded. Nor are we alarmist. We understand complexity and change - but not inaction. We believe risk, return and impact can no longer be de-linked. We know nothing is simple as we navigate the global systemic transition of the investment world. GOODFOLIO's goal is to make purpose driven investments the norm. GOODFOLIO is unique because it is designed for people with shared but also specific values, who are dis-satisfied with inertia, and want to build (intelligently) the world we all want to live in. A world where people, planet, prosperity are aligned. A world where your capital can contribute to solutions. A world where your purpose matters. GOODFOLIO is the result of our complementary origin stories: a frustration with finance de-linked from one’s values, a passion for building a more inclusive world through capital that can be impactful, and a drive to apply data technology for optimal decision-making. As with all investing, your capital is at risk.