Taste of the Middle East: Not-for-profit corporation established in March, 2018. It is the umbrella company that produces events, programs, content and discussions. Vision: Increase access for the Canadian Middle Eastern community to opportunities where they can participate and feel a sense of belonging in their community & to become Canada’s internationally renowned ambassador of Middle Eastern culture, music, arts and cuisine. Mission: Creating shared experiences to showcase Canada’s rich diversity with a focus on celebrating the best of Middle Eastern culture in Canada enjoyed by 1.6 million Canadians from the Greater Middle East and also enjoyed by all Canadians with an appetite and passion for Middle Eastern-themed events, festivals, programs, content and discussions.