Who we are: NEW STANDARD Digital Lending Advisors, LLC is a trusted strategic advisor to lenders and technology providers serving the mortgage and consumer lending industries with an emphasis on digital lending disruption, innovation, and transformation throughout the full loan life cycle from origination through servicing. NEW STANDARD is led by Ken Knudsen who serves as President. Ken is a senior mortgage and technology industry leader with a unique, balanced understanding of technology and business with 31 years of diversified experience in mortgage lending and technology firms including Cenlar, Chase, PNC, National City, CoreLogic, Fiserv, a Silicon Valley technology start-up, and an independently owned consulting practice. What we do: NEW STANDARD Digital Lending Advisors, LLC is primarily focused on aligning technology providers’ efforts with lenders’ and servicers' strategic priorities centered around revenue and market share growth, customer experience, process efficiency, cost reduction, and risk mitigation. We bridge the gap between business owners/users and technologists by translating the business problems to the technologists and the meaning/benefits of the technology solutions to the business people. NEW STANDARD provides guidance on product development, marketing, sales and broader go-to-market efforts while delivering thought leadership and providing subject matter expertise relative to the market landscape, competition and disruptive forces shaping the financial services markets. NEW STANDARD leverages long-term CXO-level relationships in the industry to broker introductions between technology providers and lenders. We also represent clients at industry events through panel participation, speaking engagements, webinars and other key activities. Deal representation is also provided on select transactions and engagements. www.newstandarddla.com