We apply proprietary analytics to social data to understand who is getting in front of the people that matter, what is influencing them and why it's important. We focus on the intersect between social media and opinion leaders that drive conversations and define trends. For this group, social is not only a channel but a proxy for the real-world, telling us what shapes their views. All of our insight is based on hard numbers; it's why we're not bound by topic, industry or language.