The Early Adopters Hub connects innovative and exciting tech startups in the accounting and SME space, with an exclusive group of the most progressive and tech-savvy accountants in the UK and Australia. Startups benefit from carefully curated groups of early adopters, committed to giving the input to develop market-leading products and accelerate their product/market fit. While a rigorous vetting process serves to ensure that only startups focused on relevant problems and fundamental market gaps are put forward with the early adopters. At the heart of everything is promoting user-centric product-led growth. The following startup cohort will commence February/March 2022.