F Beverages Ltd, has the exclusive rights to produce, market and distribute worldwide all beverages that are branded using the trademarks and logos of the “FASHION TV” (FTV) channel. What is Fashion TV FASHION TV (FTV™) is the largest fashion medium in the world and a name synonymous with fashion, glamour, sophistication, beauty and luxury. FTV reaches over 360 million households worldwide through 3,000 satellites, cable operators, etc., and is also present in more than seven million public venues such as bars, clubs, hotels, airports, fitness studios, beauty salons, fashion stores, etc. More information on FTV can be found at www.fashiontv.com. Background & Distribution Our Fashion Beverages have been well received in over 55 markets worldwide during the last four years. As of July 2013 we have started distribution in USA (Miami, Chicago) with plans to be in the 5-6 key states by the end of this year. Besides USA, we are also launching now our Fashion Beverages in Central and South America starting with Cuba, Brazil, Panama, Colombia and we expect to be in all major markets of South America and Caribbean by the end of this year. Our rapid growth and activation of new markets is due, not only to our brand’s clear and distinctive “Fashion and Luxury” positioning, but above all to their supreme quality and refined taste which are both highly appreciated by the consumers. Marketing Support and Price Positioning Besides the usual marketing budget, we provide creative designs for advertising, a range of branded P.O.S. and specific promotional concepts for on-trade and off trade accounts. All our products are strongly promoted on the FTV platform (channel, social media, website) by broadcasting commercials, launch parties, sponsorships of fashion weeks, etc.