LORE …it’s about knowledge, feelings and beliefs. And how people share them: stories. Stories help us understand more, and learn something new. But also reveal what remains constant. An analogue art increasingly told in a digital way. At Lore we focus on learning what brands must know about people, places, cultures and categories to help: drive decisions, inspire ideas, ….and be part of the story. Research is our craft. Plain and simple. Strategic? Of course. Consultative? By nature. Bespoke? As custom as it comes. Actionable? If not, what’s the point. Applying a process that defines and interrogates the problem, builds knowledge from different angles and packages the insight into a story that stakeholders can believe in.