Phatic Communications is an agency that believes relationships make the world, and business, go round. The best relationships are built on open two-way dialogue, whether face-to-face or online so, how do you open up those conversation channels? Communication experts suggest using phatic, or sociable, speech as a means to open up channels of communication which can then lead to more substantial or informative communication, build or maintain relationships or start / end conversations. Our niche specialty is devising and implementing online PR and social media campaigns that can be added onto existing marketing and PR activities. Our mission is to help clients build, measure and optimise relationships with the media and citizen journalists, using compelling stories and multimedia content, research, traditional PR and media relations, online reputation management, online PR, e-marketing and engaging social media campaigns, with a dash of sociable phatic communication thrown-in. We combine a strategic, creative and opportunistic approach with the setting of measurable objectives that assess, refine and improve on communication results that directly support business outcomes. With experience in the B2C technology, e-commerce, banking, health, lifestyle and social justice sectors and a combined ten-years in the PR industry, we have developed excellent relationships with journalists in newspapers, magazines, broadcast stations and online with a growing network of bloggers.