The eyes are the windows into the brain. Over two decades ago, the field of applied eye-tracking research began with us. Our founders, a team of researchers and cognitive scientists were researching cognitive modeling and assessment for the US Department of Defense, but their breakthrough developments had value far beyond the military. So, in 1999, they established EyeTracking to offer their unparalleled expertise and technology to the commercial sector including human performance, transport, health, marketing and safety. Since then, we have continually pushed the boundaries of science in visual behavior and physiological measurement. The EyeTracking team consists of the top minds in eye-tracking and related disciplines, including statistics, cognitive science, experimental design, and software engineering. Our work has led to groundbreaking publications, innovative technology, and the steady growth of the eye-tracking industry. We’re proud to transform scientific discoveries into practical tools that make a meaningful difference across a broad spectrum of applications. Our eye-tracking solutions lead the industry in sophistication and ease of use. We know that data alone aren’t enough. That’s why we develop solutions that do much more than just measure where people look – they reveal crucial insights about what’s happening in users’ minds when they interact with machines. Our software empowers you to make confident, informed decisions about design, health and training for high-stakes and complex situations.