Picture your typical Internet session, performing all the tasks that you normally accomplish online on a daily basis. Searching with Google, keeping up with friends on Facebook, shopping via Amazon and watching Hulu and YouTube videos. But today something is different. You are doing exactly what you have been doing online every day prior to this one, yet with every click of your mouse and with each new web page you visit, your favorite cause receives a substantial percentage of the advertising revenue associated with that page. It will never cost you a dime and it took you only a couple of seconds for a one-time set up. And when you get up from that chair, the sense of efficiacy overwhelms you, as your typical online activity just funneled $29.50 to an organization that you know is working hard to better the world in which we all live. Now picture this same scenario daily for every other person on earth with a computer and a cause. This is Ark.