Since 2008 the British Travel Awards has been polling public opinion on the performance of companies and enterprises operating in the leisure travel and tourism sector. With over 400,000 registered voters annually, the British Travel Awards is the industry’s largest consumer votes awards programme. And, with the winners’ page on our website being accessed over 4,000,000 times, one of the biggest influencers of consumer decision making when they are planning their leisure travel and holiday arrangements. The award categories cover a comprehensive range of products and services provided by: tour operators, travel agencies and booking websites, cruise lines, hotels, transport, holiday add-ons, UK/domestic holidays and attractions, and customer service. Many of the awards are graded by company size, enabling specialist and niche enterprises to be recognised by their customers. The British Travel Awards is an independent organisation with no affiliation to any travel companies or travel media stakeholders. This makes winning an award the most sought after travel industry accolade, and for consumers, the “gold standard” they look out for when buying leisure travel and holiday products and service.