Three years after her smash hit capsule collection for Parisian label Façonnable, Lebanese-born, Paris-raised, London-based Mira Mikati set out to carve her own eccentric yet refined design niche to disrupt the monotony of the fashion world. Officially founded in 2015, the eternally optimistic brand is rooted in a mélange of smile-inducing detailing and classically bespoke tailoring. Originally the co-founder of Beirut fashion mecca, Plum, Mikati realized her eponymous brand as a return to frenzied innocence and having fun. The honestly cheerful and unapologetically cheeky line quickly gathered a cult following headed by street style starlets and style-savvy celebs with its timeless silhouettes, dedication to colour, and tactile showcases. Collections of carefree-meets-cool designs span the realms of playfully gamine and candidly feminine—all while channelling inspirational undertones hatched from art world collaborations, adventure-filled travels, and a resistance to the idea of sartorial conventionality. The infectious, whimsical spirit that carries through emoji patch duds, hand-painted leather jackets, and Lego-like box clutches is reflective of Mikati’s own ultra-upbeat outlook on life.