Who wants to be normal? If 2020 has taught us anything, it’s that there’s no such thing as normal…! Getting life insurance is the best way to protect your family, home and your business. Yet, we still feel the need to label people in our industry. People shouldn’t be made to feel like 2nd class citizens because of who they are, their occupation, or lifestyle. There are better ways to treat people and to deal with them fairly to promote protection rather than put people off it. We should be treating people as individuals and not making them feel as though they’re somehow less entitled. We can’t label people and you can’t put a price on protecting your family. People have a right to protect their family and should be given the opportunity to provide them with cover. The most important thing for us is giving people a choice and being fair so that they can protect what’s important. People shouldn’t be made to feel like they don’t belong or they’re somehow different because of who they are. iam|INSURED is the UK’s 1st inclusive life insurance experts and we’re here to make a difference. We’re life insurance experts not specialists Our mission is to change perceptions, challenge the so called ‘norm’, and to give people what they need. Parents have a right to protect their children and it’s not fair that life insurance prevents this from happening. Great advice starts with developing a relationship with people to understand who they are and what they want. Everyone that we speak to is an individual and that’s it.