Act in Kind is a unique way for companies to publicly and credibly show commitment to their clients and to bettering our world. For retailers Act in Kind redefines the notion of a deal: it's not about lower prices but greater value. Act in Kind connects the dots between for profit brands, purchases and nonprofit projects throughout the world. The principle: A loyalty card built around generosity and care. How it works: We provide retailers with a tool to interact with their clients and engage them in the giving process, through a personalized loyalty program. Our Give Cards are distributed by the retailers onto their clients as a thank you for their purchase. Each Give Card has a unique code that clients must use to log onto www.ActinKind.com and donate. The Give Card is a gift and an opportunity to donate effortlessly to worthy causes around the world. This is a sustainable and cost-effective approach to building brand loyalty and embedding generosity in a brand.