The Willey Family has been in business here in Bountiful since 1949 and have been very successful. The reason we have been so successful is our commitment to customer service and that we listen to our customers. They have told us they liked everything about our retail facility other than haggle and the hassle that traditionally accompanies the car buying experience. Thirteen years ago Willey Honda made a big change! We have done the negotiations for you. All of our vehicles are priced with our "One Fair Price." What that means to you is that you will receive our best upfront, hassle-free price on the vehicle of your choice without the haggling, negotiating, pressure or surprises. We base our pricing on availability, days in inventory, manufacturer's incentives, market demand and we regularly shop our competition to make sure you receive a competitive price. That's The Willey Deal!