WeChat Mini Program – make your brand matter in China With over 1 billion users, WeChat is now an ever more important platform for companies to establish themselves on in order to engage with customers. WeChat is continuously evolving. The app that started as a simple chatting app, now also includes e-commerce and live streaming. However, WeChat’s most unique feature is what they call WeChat Mini Programs. They are basically an apps within the WeChat app. Currently more than 150 million people engage with Mini Programs every day and the total amount of Mini Programs has surpassed 600,000. What is a SocialCRM? Social CRM or social customer relationship management integrates your social media channels with traditional Customer Relationship Management. This provides your company with the ability to provide your customers with a more personal experience, better customer service and gain greater marketing insight from your social media activities in general. Full Lifecycle Engagement Attract, Nuture, Convert, Grow - repeat: Somegu’s unique platform enables you to follow customers through the entire lifecycle of their engagement from the first discovery and redirection into your other products and services. Audience Management & User Profiles Create and manage audiences for your WeChat marketing campaigns through the Somegu platform for the most precise marketing possible. Extensive Analytics & Insights See exactly how effective your marketing campaigns performs. Somegu gives you a clear overview of which users are most active and most frequently engage and shares your content and thereby providing you with the tools to finding key opion leaders for your brand. Furthermore you can combine data from your WeChat mini programs or e-commerce platforms to create truly comprehensive profiles of your customers. Rich Media Broadcasts & Library Easily create WeChat marketing campaigns directly from the Somegu administration and store media and text for later use