The Customer Experience and Insight (CXI) Research Group is part of Swinburne Business School established in 2018. We exist to advance the art and science of experience by combining diverse academic expertise with deep industry engagement. We have an experienced team of research consultants and a network of associates at leading European and American universities. This gives us the expertise and global perspective to conduct world-class academic and industry research, advancing the knowledge and practice of experience now and into the future. We work collaboratively with organisations to create and deliver customer value, and ultimately compete on customer experience. We achieve this through employing a range of qualitative and quantitative research methodologies and frameworks that generate powerful insights. Our team comprises specialists in the fields of consumer psychology and behaviour, retailing, services, marketing, and management. The team shares a unique background that combines academic training and commercial experience.