Established in 2014, Blue Bear principally advises brands, celebrities, and private equity-backed company on the use of Artificial Intelligence, Predictive Analytics, and Data Science for the purpose of customer segmentation. Blue Bear has advised the world's most recognized artists and celebrities on the realign their businesses and explore strategic options. Formerly known as the business consultancy ART+DATA, Blue Bear's past and current clients include WalMart, UCSF, VW Group, Mark Harmon, Billie Eilish, Henry Golding, and numerous others.