Either/Or. Win-Lose. Black/White. Us against Them. Scarcity. Dual thinking has become the basis and the foundation of business models around the world. It drives competition. It creates a false sense of superiority and is a superficial marker of success. Story is far too dynamic for dualistic thinking; Story can’t be boxed in. Story challenges, gives us pain, gives us joy, gives us both. Story transforms. Story craves, "Yes, and." Story commands a different approach. Both/And Pictures is dedicated to a paradigm shift in its business model. One that encompasses and values win-win, non-dualistic, both/and thinking, taking a multifaceted approach to storytelling. By seeking to understand differing and sometimes paradoxical perspectives, a third way is born. Within this way, Both/And Pictures creates videos and pictures that educate, challenge, and inspire.