Through innovative outreach and education, Helms Hope is committed to raising awareness and enabling early detection of melanoma to completely eliminate melanoma deaths in America. Helms Hope works with professionals in the beauty and wellness industry to integrate skin screenings into the daily lives of Americans. Helms Hope is committed to staying on the “front end” of skin cancer - awareness, prevention, and early detection. We do not put any money towards research. Helms Hope believes that our resources will save more lives through an intense focus on the front end of skin cancer.