Larry Ross is the founder of Doctor Of Content, a media consultancy focused in three areas: content strategy and development, product strategy and development, and user experience design. Doctor Of Content collaborates with non-profits, publishers, science and technology innovators, and entertainment media companies to create dynamic content, distinctive experiences, and vibrant communities that produce business results. With half dozen other “nutjobs” – that’s what Rolling Stone called them in 1995 – he helped create three successful startups: Big Entertainment – a pioneer in Kids online entertainment; Hollywood Media Corp. – Broadway.com, Hollywood.com, and MovieTickets.com; and what Broadcasting & Cable Magazine called “the most successful concept in cable TV history” – the SciFi Channel (SyFy). Other credits include: websites for Fortune 2000 companies in the health and travel sectors, 500 fan sites and science & technology programming for cable television and PBS.