the variety and variability of olive oil in all its purity Extra virgin olive oil designed, produced, bottled and packaged for professionals: CHEFS, RESTAURANT OWNERS, GOURMETS To make available to them the variety of essential flavors of monoculture oils (or, more precisely, monovarietal oils because they are produced from a single or dominant variety) and the variability of their flavor from year-to-yearby identifying (tracing) the origin of each olive grove without attempting to maintain the flavor of the oil artificially "constant" through blending olive varieties or the output of different olive groves