Please mind the gap between the user and your ideas. Here, in Mind the User we make sure your product and the users are on the same page. Mind the User is an award-winning service design studio based in London, UK. We focus on UX and marketing strategy, UX research and UX design. We work for Expedia and Hotels.com, Monterosa, Indaba Yoga, Knox Capital, Migros, Turkish Airlines and Air Berlin.