Registered and based in Singapore, Mobile518 is designed to promote mobile studies, creative industries and experience research globally. Consisting of Mobile Studies International, Creative Industries International and Experience Labs International, Mobile518 offers consultancy in both research and business related to the mobile, creative and experience industries. And the second part of its name (518) represents the core mission of the comapny: to enable everyone to prosper in the mobile, creative and experience worlds. (The symbolic meaning of 518 is from the Chinese culture, where 5 stands for I, 1 for want while 8 for prosper, that is, 518 = I want to prosper). The company's core mission is reinforced in its domain name suffix. The choice of ".me" instead of ".com" demonstrates its fundamental approach to doing business, that is, to share and shine together in the mobile, creative and experience worlds. Mobile518 also publishes three journals: Journal of Mobile Studies, Journal of Comparative Creative Industries, and Journal of Experience Research. It is also running three online schools: School of Mobile Studies, School of Creative Industries and School of Experience Research.