What We're About: We believe U.S. timber and American hardwoods have a rising market challenge, but not an overwhelming one. We believe that with powerful promotional efforts, advocacy campaigns, and educational programs, the industry can thrive like never before. We believe the timber and hardwood industries have a great story to tell about the sustainability of this natural resource, and the durability and beauty of the products we create. We believe in the environmental and health benefits of using hardwoods in design. The Challenge: The U.S. timber and hardwoods industry needs multifaceted and modern campaigns to help battle misconceptions about the resource and influence the design community and the public to use — and choose — U.S. hardwoods because they are the most sustainable and beautiful in the world. The Plan: The Timber & Forestry Foundation, or TFF, intends to develop campaigns employing modern marketing tactics, both print, digital, and live events, to reach into U.S. and international markets and encourage national and worldwide demand for U.S. timber and American hardwood products. Who We Are: A Voice for U.S. Timber The Timber and Forestry Foundation (TFF) promotes the sustainable U.S. timber industry, representing U.S.-based companies and trade organizations associated with the industry and related industries, and the full range of U.S. timber products and by-products, including lumber, veneer, plywood, flooring, cabinetry, moulding, furniture, and other materials. All TFF programs and efforts are intended to broaden the impact on – and outreach into – U.S. and international markets by encouraging national and worldwide demand for U.S. timber products. Additionally, TFF works to protect American forests and the lives – plant, animal, and human alike – affected by and reliant on this powerful natural resource.