NMA – Nordisk Medieanalys – have changed their name to BlueCarrot. We continue to specialise in effective communication and brands but we are also widening our perspective to a more holistic approach to communication, including both broader market communication as well as the more personal communication with the individual customer. We are experts in thinking outside the box and like to work free from disturbing preconceptions. The name BlueCarrot reflects our ability to creatively turn things on their head in order to discover new truths. Welcome to BlueCarrot!