Since 1777, the BONA Group has established an unparalleled stature in the printing, publishing and media industry not just in Italy but also internationally. An enterprise that emerged from the reputed BONA group of Italy, Promedia has grown rapidly though the European market. Promedia is an innovation-focused consulting and services company, which supports enterprises in the digital development of their business. Taking root from the development and implementation process of IT solutions within the Bona Group1, Promedia targets firms of any type or size (multinational companies to SMEs), mainly operating in the area of newspaper, magazine and books publishing, the printing, distribution and packaging industry (pre-press, press, post-press and distribution) as well as non -publishing firms for the effective and efficient management of technology driven publishing and communication processes. Operating mainly in the European region, Promedia provides strategic advise along with operational and IT consulting services. At the forefront is Promedia’s signature digital asset management solution, deployed by a Software-as-a-Service delivery model (application delivered through the Internet) since 2005, built on a unique combination of competences that link publishing, printing and media-specific capabilities with Digital Technology expertise. For the past eight years the Bona Group has successfully adopted ERP (SAP – Bona is a SAP success case) and DAM solutions. …And now Promedia establish and represents the BONA Group through the UAE and MENA region. Operating from Dubai Media City (DMC) in Dubai inherits the media, communication and IT specific experience and knowledge developed by the Group in the European market.