Our boobs are boob-shaped, so why should our bodies be forced into uncomfortable bras that reshape them! Nuudii believes in comfort over constraint, embracing your shape over constricting it. Nuudii System is not a bra, it's a boobwear body essential made with your shape and your lifestyle in mind. Enhance the cleavage, narrow the waist! That was the sole purpose of the bra's predecessor, the corset, and when society evolved to decide that less was more and introduced the modern bra, things did not get more comfortable for our breast friends. Pushing up, flattening down, perfectly molding, erasing the nipple - we’ve been conditioned to believe that our boobs are flawed in their natural form and that we need "support". Now, hundreds of years later, it’s astounding how little has changed... until now. We're committed to designing future-forward products that positively impact the lives of women both physically and emotionally.