Quarterly reports and monthly newsletters are dated and don’t act as investor engagement tools. With the technology available today, investors want to live in the now, not in the past. By implementing new engagement tools that bring investors together as well as connects them with team members, investors can become emotionally invested and in many cases become supporters. Athena Capital has created the next evolution of investor relations that is no longer seen as a liability by the company and instead seen as the companies biggest asset. “Investor relations should no longer be viewed as a liability but instead as the company’s biggest asset” By creating additional avenues of investor engagement, investors become emotional investors and supporters. Establishing engagement where investors interact with each other as well as between investors and team members is key for this evolution of investor relations.