"Having what you really wish for" - Starting our way with making hand bags manually,we came to realize the various challenges and great value in having users themselves express their wishes and individual needs through their own creative innovations. Having decided to facilitate users ideas and concepts around the world, we developed Cuusoo.com ,an original system promoting user innovation by collecting users votes and proposals for their desired items online. elephant design aims to help individuals get what they really want, by promoting the development and production of users' innovative proposals,from ideal wishes into actual products. Our concept of "When demand meets supply" seeks to integrate users' innovation into the product development process. This concept enables designers and firms to gain access into individual users needs in advance,and thus avoid costly product failures.