trnd -- the letters are short for “the real network dialogue“- is the pioneer Word-of-Mouth Marketing platform in the European market. For the first time, trnd provides companies with the opportunity to include the highly effective instrument of word-of-mouth in their marketing mix in a carefully planned and measurable way, in order to trigger private conversations between individual consumers (C-to-C marketing). To make this possible, trnd has created the necessary set of tools, which include the unique trnd word-ofmouth network consisting of thousands of active influencials (opinion leaders) and trndsphere, a technology platform designed to monitor and analyze word-of-mouth marketing campaigns. Since early 2005, trnd has implemented projects for clients such as Braun, Ferrero, Fujitsu, GSK, L'Oreal, Microsoft, Nestlé, Nintendo, Nivea, Osram, Philips, P&G, Red Bull, Smart, Sony Ericsson, Opel, Unilever, or Wrigley.