❘ Design Philosophy We believe the meaning of design embraces not just form but also direction, goals, and the balance between cost, function, and other elements. Design means constructing new values and concepts. And we can build a best design. Our design process is rigorously rational and logical. We never design something we can't explain. Rational design may sound a lot like boring design, but our approach leads us to take a second, deeper look at what’s normally considered common sense. The result is an architecture that is at once logical and highly original.