Martinsson King is a lifestyle and beauty company based in Sweden, offering the world’s first modular hair care range. This allows the individual to combine and blend the products - in the palm of her hand - to create the effect she desires, every day, for complete personalization. The products contain 100% sustainable ingredients and are free of parabens, sulfates and silicones. The products are available online at www.martinssonking.com and through select hair salons.