HBW Leads was established in 2005 by insurance agents. These agents brought their professional experience from their insurance business, to create the scripts and leads insurance agents want. The goal was to create totally exclusive telemarketed leads interested in receiving a comparison quote. After modifying the script to achieve the best success for the insurance agent, HBW Leads established procedures to verify an accurate and quality lead development system. All calls are recorded and quality assurance staff grades the accuracy of the lead to ensure the highest quality. HBW Leads grew from serving its local area agents; to agents across the country. Currently, HBW Leads is helping companies like Allstate, Farmers, American Family Insurance and other insurance agencies grow their business. In addition, training is offered to customers to maximize the effectiveness of the leads. HBW Leads also offers peer mentorships to help guide active clients in the best way to utilize the leads.