StatDesign is a pioneering, boutique statistical design firm nestled in the mountains of Colorado. We offer expertise in experimental design and years of experience in the practical application of advanced statistical techniques. Since the 1970's, Dr. Donald A. Anderson has played an integral role in the development of conjoint, discrete choice and MaxDiff modeling methods. He has written and delivered numerous seminars on experimental design and analysis, has presented and been published at international conferences and in research journals, and has served on the organizing committee for the American Marketing Association’s Advanced Research Techniques Forum. Jill Hesser oversees the visualization of our output and development of our customized decision support systems. She complements the team with over 20 years of experience in consumer market research, simulator development, survey design, data collection and the development of actionable results.